(Read or watch this blog)
I am not going into sharing about Jesus: that is all of our mission and bottom line. I am talking about sharing how God has called you to do your specific, practical part of missions. In a way, you are a salesman: you have a message explaining who you are and why you and your ministry is worth investing in. I have heard it said that you should have three ways to present your message: the movie poster, the movie trailer, and the actual movie. Over the years, these are the tools that have helped me to do that:
A. The prayer card: personally, I use a business card because it is smaller and cheaper. It works great these days, because mostly, you just want to connect them with a website/giving site that has the rest of the information. I have a quick “elevator pitch” (condensed message that I could share on an elevator ride) that works like a movie poster.
B. YouTube Channel: we have a quite literal movie trailer that is our introduction video on our YouTube channel. We upload weekly 5 minute of less videos, so that people can check us out and get to know us in little, digestible bits. In the past, this was newsletters—and we still do a Christmas letter and monthly e-newsletters, but the videos have been much more accessible to this generation. I also have a blog, but that is more of personal thoughts, rather than missions updates.
C. Website/personal meetings: The whole story can be shared on the website, or in a personal meeting, when you have time to really connect (hopefully). This would be like the actual “movie.”
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